Established in 1856 Leonardt has innovated, grown and expanded with the changing times throughout their longevity. Their next chapter includes a company rebrand with a new website and logo. The initial launch brings a first for the company - a product catalogue showing casing all of the company’s offerings in one place.
West Midlands based business Leonardt are long established experts and specialists in precision presswork and metal finishing. Working with a range of high profile customers, Leonardt specialises in metal corners, pen clips and components, berkeley split rings, wire forms and more.
Providing such a variety of products, the company has recently released a product catalogue which includes all of their components for customers old and new. Responding to customer feedback, businesses wanted to view Leonardt’s products within one document. Previously, the company was sending individual products to customers on request. The catalogue, available in digital and print form, allows the company to upsell other components at the same time.
The catalogue which entails a concise listing of the company’s standard products also comes with a brand new logo. With an aim to modernise the business, the new logo encapsulates stylish branding whilst keeping to tradition. The four ‘L’ shapes signify the company’s traditional products of metal corners - usually used for diaries and wallets.
Following these developments, the company will soon be investing in new signage at their manufacturing facility as well as new workwear. The next stage will also include the launch of the company’s brand new, user friendly website. This will see three mini websites within one domain, to allow customers to to view the section that interests them most - All standard products or subcontract presswork and plating. Will Parkin, Sales Executive at Leonardt, said:
“Leonardt has a goal of being seen as an innovative business who is at the forefront of manufacturing. We believe that by investing in marketing and gaining exposure online, we will gain more recognition for the products we have available.”